Marketing Operations Lead | Bridging Creative Strategy, Data Analytics & Behavioral Psychology

I love complex business challenges. To me, solving them is like unlocking a puzzle from multiple angles. As a multi-disciplinary operations leader, my approach is highly unconventional: I sit at the exact intersection of creative direction, behavioral psychology, and hard data.

In today's landscape, intuition isn't enough, and data alone lacks a soul. We need both. Drawing from my foundational background as a Senior Art Director and my technical expertise in UX/UI and Data Analytics, I understand not just what an audience does, but why they do it. I form data creatively, leveraging tools like Salesforce Marketing Cloud, SQL, and Tableau to establish robust data governance and shared KPIs that align marketing, sales, and BI.

Whether I am spearheading a B2B go-to-market strategy from the ground up, optimizing user acquisition (UA) frameworks for tier-one mobile gaming titles, or directing campaigns for global giants, my goal remains the same: building efficient, scalable systems that drive measurable ROI.

Operating with a global mindset, I am fluent in English, Spanish, and Hungarian. Currently based in Izmir, Türkiye, as an EU citizen with a Mexican working visa, I am highly mobile and equipped to lead international, cross-functional teams.

Selected Gaming Portfolio

Driving growth and user acquisition across Casual, Strategy, Shooter, Puzzle, and Sports titles, including: Apex Legends Mobile • FIFA Mobile • Battlefield Mobile • NFL Two Minute Football • NFL Tailgate Royale • Blackout Bingo • Trivia Crack Payday • Superhit Baseball Payday • iSlash Blitz • Ninja Tobu • Frayhem • Faily Brakes Payout • Blast Birds • Spades Cash • Dark Chess • 21 Blitz • Solitaire Cube • Big Buck Hunter: Marksman • Spacero Clash • Cubie Dash Tournament • Darts Tournament • Tetris Clash • Cash Cannon • Yatzy Cash • Bingo Win Cash • Bubble Shooter Arena • PoolPayday • Dominoes Gold • Fourzy Pro • Steppy Pants • Food Truck Chef • DRL

Selected Brand Partners

Executing operational strategies, creative direction, and data-driven campaigns for global brands: Electronic Arts • E.ON • Heineken • Diesel • Nike • Freeletics • Nescafé • Sky • Kinder • Auchan • Garnier • Renault • Tampax • Leroy Merlin • Jägermeister • Dacia • Fanta • Coca-Cola • Honest • Nestlé • Orange • SC Johnson • DAZN • Condomania • Vixen • Photo Kanon • Guinness • McDonald’s • McCormick • Glad • Clorox • Kingsford • Presidente • Dynamo Camp • Sunsilk • Birra Moretti

Hungarian Nationality (EU), Based in Türkiye

Want to see these strategies in action check out my work!

Experience

Digital Campaign Manager (2025 - Present) E.ON | Budapest, Hungary (Remote)

Architected data-driven marketing strategies targeting acquisition and retention with shared KPIs.
Managed Salesforce Marketing Cloud operations, establishing clear data governance and campaign analysis frameworks.

Operations Manager (2024 - 2025) Puno Fruit Ltd. | Budapest, Hungary

Developed the core go-to-market strategy for an international venture, securing licenses and navigating compliance.
Spearheaded B2B client acquisition and negotiations while launching the brand's digital presence.

Data Analytics Project Manager (2023 - 2024) Action and Protection League | Budapest

Directed data-driven software projects, establishing a robust relational data infrastructure.
Translated complex datasets into actionable insights using data storytelling and interactive charts.

Creative Operations Manager (2022 - 2023) Creadits | United States (Remote)

Designed growth marketing and creative strategies for EA's tier-one mobile titles (FIFA Mobile, Apex Legends).
Conducted deep-dive audience research using data analytics to optimize user acquisition (UA) campaigns.

Creative Lead & Senior Art Director (2018 - 2022) Skillz Inc. | United States (Remote)

Led user acquisition and creative go-to-market strategies, successfully launching over 21 new games.
Partnered with major IP stakeholders (NFL, DRL) to build brand guidelines and high-value pitch presentations.

Art Director (2017 - 2018) Publicis | Milan, Italy

Directed creative strategies and social campaigns for top-tier global brands (Heineken, Diesel, Coca-Cola).
Managed end-to-end creative processes, earning a shortlist nomination for Dacia's sustainability project.

Early Career: Art Direction & Project Management (2014 - 2018) Ogilvy Tokyo, Alma DDB Miami, JWT New York, FUFAVI Fashion Budapest, Two Horse Films Budapest| On-site

Executed global campaigns and creative direction for tier-one accounts (Nike, McDonald's, SC Johnson, Freeletics) via Miami Ad School.
Managed operational strategies, business analytics, and art direction for independent and cultural projects, as well as post-production for an internationally awarded short-movie project.